East Asia Market Specialist | Tokyo


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Chase Resourcing are delighted to announce we are recruiting for a East Asia Market Specialist to be based in Tokyo.

East Asia Market Specialist will manager in the development, implementation and measurement of Route to Market services, to deliver sustainable business lead conversions for food and drink exporters in the sectors of strategic priority in Japan and Korea.

Key Accountabilities of East Asia Market Specialist 

  • To contribute to the development and annual review of cleints strategy implementation plan in S&E Asia
  • To deliver Route to Market client services that are instrumental in the growth of Irish food and drink exports to S&E Asia, in the key sectors defined in the local market strategy implementation plan, in line with the new Route to Markets and Plan to Grow structure.
  • To proactively build a network of S&E Asia trade contacts in priority sectors across all channels and in various roles (notably buyers, innovation & marketing teams, CSR teams) within identified key accounts to increase the awareness of Ireland’s sustainable food and drink supply base and build the reputation of the Irish food industry with key buyers, importers and other stakeholders in the region.
  • To localise and implement effective communication tools in line with the marketing way to ensure optimum reach for trade messaging on industry capabilities and our unique sustainability credentials, and clients consumer messaging on our unique product attributes/production USPs in relevant priority sectors via local PR and trade/consumer media buying.
  •  To become a regional market insights expert, collating and disseminating relevant and timely market and sector information, to partner client companies and to share knowledge with colleagues in line with the best practice.

Main Duties of the East Asia Market Specialist

  • Contribute to the development of Irish food and drink client companies’ local commercial marketing strategies in partnership with the sectors and insights teams.
  • Help clients implement their plans, through building and managing relationships with the right internal & external stakeholders, whether it be sales teams, agency partners, buyers, merchandisers, distributors or media, as well as measuring their impact in order to correct & optimise them where needed.
  • Based on the client segmentation model, assist Irish food and drink clients turn their commercial marketing strategies into effective local implementation & activation plans.
  • Set the standard for how clients should engage with their key accounts in S&E Asia, actively fostering stronger commercially focused relationships between clients and the trade through peer-to-peer key account management, mentoring and wider networking events, including local trade fairs and inward buyer visits.
  • Become an expert in regional market insights in priority channels and sectors by attending local industry conference, reading and analysing local industry trade journals, research and reports; and disseminating this information in line with the Thinking House best practice to grow categories exponentially in partnership with the Irish food and drink industry.
  • Actively encourage Irish food and drink exporters to consider business opportunities in Japan and Korea by organising market study visits to the region and managing the implementation of  Marketing Fellowship assignments where relevant
  • Proactively identify, meet and establish relationships with existing local customers for Irish food and drink products in priority sectors as well as seeking to grow the office’s network of key trade influencers (including media), channel partners and decision makers.
  • Develop a panel of local trade experts who can act as business accelerators and mentors to support the S&E Asia team on specific Route to Market projects.
  • Seek out speaking opportunities for client to present Origin Green and position Ireland’s unique sustainability credentials at key industry seminars and forums in Japan and Korea and actively engage and participate in sustainability debates with key opinion leaders in the market.
  • Provide input into various internal and departmental reporting mechanisms: Monthly activity reports, market profiles and annual reports.
  • Draft annual plans for the region and budget accordingly.
  • Propose and implement multi annual plans in line with job description, strategic objectives, market growth priorities and allocated resources.

Requirements for East Asia Market Specialist

  • Degree level qualification in relevant discipline, e.g. Business, Marketing
  • Specialisation in international marketing an advantage
  • Membership of relevant professional bodies e.g. Marketing Institute of Ireland or other appropriate is advantageous
  • 3 + years’ experience operating in an export marketing, sales or business development role
  • Experience building and distilling market insights
  • Proven experience of building credible professional relationships with suppliers, trade customers, media, diplomats and politicians both in Ireland and the Marketplace
  • Successful implementation of high profile marketing events or projects
  • Knowledge of the Irish Food, Drink and Horticulture sector
  • Fluent English & 2nd relevant language
  • Proficient business use of the full Microsoft 2013 suite, social and Word Press content management tools and Google Analytics and social media online monitoring tools.
  • Strong results driven KPI culture; budget management experience
  • Proven experience operating professionally in different cultures

If you are interested in the role of East Asia Market Specialist please send copy of your Cv to Jason.OGrady@Chase.ie or call Jason on 00353 (0)66 9762007

Chase Resourcing are delighted to announce we are recruiting for a East Asia Market Specialist to be based in Tokyo. East Asia Market Specialist will manager in the development, implementation and measurement of Route to Market services, to deliver sustainable business lead conversions for food and drink exporters in the sectors of strategic priority in Japan […]

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